Regional Sales Manager Germany & Netherlands
Drive growth and lead a motivated team as Regional Sales Manager Germany & Netherlands. Shape the future of clean air solutions.
We usually respond within a week
📍 Based in Germany | Fluent German & English | €110–125K base + bonus
Lead, grow, inspire.
We are looking for a proven sales leader to drive growth in Germany and the Netherlands. In this role you combine hands-on sales with strategic leadership: building strong teams, winning new business, and shaping the future of clean air solutions.
What you’ll be doing
• Define and execute regional sales strategies aligned with European goals
• Lead and coach a team of 10–15 to boost pipeline, closing rates, and customer satisfaction
• Expand our customer base and enter new markets (industrial, cleanroom, OEM)
• Partner with Marketing, Product Management, and Operations for seamless execution
• Manage sales performance and forecasts, addressing growth challenges head-on
What you bring
• At least 8 years B2B sales experience, ideally in filtration, HVAC, or technical industries
• Proven track record in leading international or multi-country sales teams
• Commercial drive, customer focus, and strategic mindset
• Fluent in German (written and spoken at a high level) and English
• Skilled in value-based selling, CRM (Salesforce), and ERP (SAP or similar)
• Collaborative communicator who builds trust and drives change
What we offer
• Competitive package: €110–125K base salary plus 20% bonus
• Work-life balance: 30 days' holiday, trust-based working hours, hybrid/mobile working, regular health & team events, company pension scheme, extra vacation days for fathers-to-be, and JobRad
• Personal development: a wide range of training offers, digital learning platform and filtration training.
• Work with meaning: create added value with us for clean air and environmental protection
Good to know
• Location: Germany (living and working rights required; no visa sponsorship)
• Reporting to: Anders Pahlson, VP Sales Europe (LinkedIn profile)
• As part of the process, we will conduct reference checks.
• An assessment may be included.
For questions, you can reach out to Anders Pahlson, VP Sales Europe via +46 70 303 69 64 or Sabrina Zettelmeier, People Operations via +49 151 70 24 58 71.
We are an equal opportunity employer. We welcome people of all backgrounds, experiences, abilities, and perspectives, and believe diversity strengthens our team.
Learn more about us at https://aafeurope.com/
- Department
- Sales
- Role
- Sales Manager
- Locations
- Heppenheim
- Remote status
- Hybrid
- Yearly salary
- €110,000 - €125,000
- Employment type
- Full-time

Heppenheim
Core values
Company values are principles accepted by the company, which determine the behavior, actions and attitude of each employee in the company, in daily work, in cooperation and communication with customers and suppliers, in cooperation with business partners. Every day, at every step, we bring values to life.
About AAF/Dinair
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